Share this Job

Deputy Director of Sales


ME London Hotel


Location: London, WC2R


ME London is one of the leading 5 star hotels in the centre of London located a stone throw away from Covent Garden in the heart of the city's main theatre district. It is contemporary and cutting edge in style and located in one of the most important tourist destinations in the world.

Designed by the world famous architects Foster + Partners, amongst its fantastic services and facilities ME London is one of the leading hotels in the capital offering 157 chic guestrooms, 15 luxurious suites and signature duplex penthouse Suite ME.

ME London is home to the renowned Radio Rooftop with panoramic views of the city’s skyline from Tower Bridge to the Houses of Parliament. The hotel also boasts international vibe dining experience STK (a world-famous steak house).

The Deputy Director of Sales

An amazing opportunity for a seasoned Assistant Director of Sales or Director of Sales who wishes to widen their experience and become a sales leader for one of Melia Hotels International flagship hotels. Do you have a proven record of accomplishment in sales within the London hospitality market, experience in a fast-paced lifestyle environment and in managing a team? Are you the game changer we are looking for? We would love to meet you!

Accountabilities for the Deputy Director of Sales

As our Deputy Director of Sales, you will work in partnership with our Director of Sales, Hotel and Global sales teams.


Managing Sales: To seek out and maximise departmental and hotel revenue opportunities.

  • Being aware in advance of potential highs and lows in the business
  • Agreeing and implementing appropriate sales actions
  • Creating and implementing sales promotions, up selling and team incentives as per the company and brand Standards
  • Identifying, communicating and action potential sales leads
  • Creating an environment where “everyone sells” and saves


Managing Brand Standards: To ensure Brand Standards are consistently delivered throughout the department

  • Having detailed knowledge of department Brand Standards
  • Being able to explain the Standards to the team
  • Assessing staff performance against Standard
  • Monitoring Standards through regular Brand Standards Review checks
  • Developing action plans to address shortfalls in Standards
  • Implementing and following through improvements identified


Managing the Team: To provide and communicate clear direction to the team.

  • Understanding the aims of the hotel and departments roles in achieving it
  • Communicating aims to the team
  • Agreeing and reviewed bi-monthly departmental objectives and KPI’s in conjunction with the Director of Sales /General Manager
  • Representing the needs of the team to others in the hotel
  • Getting members of the team to work co-operatively with others
  • Keeping the team up-to-date about departmental, hotel and company activities through regular communication


Managing Financial Performance: To manage the financial performance of the department in line with the profit plan

  • Using key monitors and financial targets to evaluate departmental performance and make future plans
  • Analysing financial information to assist decision making
  • Forecasting potential revenues and costs
  • Following company control procedures
  • Controlling costs without compromising standards
  • Communicating relevant financial information and KPI’s to the team
  • Analysing and explaining any financial variance against plan
  • Achieve all budgeted ratios within the department


Specific Job Accountabilities

  • To design the annual sales and marketing plan, based on the previous research, investigation and analysis of the market trends (national and international). To review the development of the plan and take appropriate actions in order to achieve the sales goals and improve the sales results. 
  • Establish the individual goals for the sales and marketing team in order for them to achieve the general goals of the department.
  • To design the annual budget including the product and service goals and revenue objectives.
  • Prepare the occupancy forecast in order to establish a correct price policy, adapted to the different potential customers (groups, key accounts, tour operators…), and with the approval of the General Manager.
  • Provides marketing and sales information, statistics and reports for the General Manager and Head Office.
  • To successfully manage key accounts and maintain permanent contact with them, detecting the potential customers and accounts within the market segmentation and customers’ geographic origin.
  • To assure that the Business development manager and Account Executives correctly organize and successfully execute the visits to the clients and review those visit reports and to make suggestions for any necessary improvements in order to achieve the goals.
  • Assure, coordinate and follow up the presence of the hotel at lifestyle and entertainment events, trade fairs, expositions, conventions events, and promotional tours according to the programme established in the Marketing Plan.
  • Review and ensure that negotiations, contracts with the different companies and credits for clients are made in accordance with the policies and established procedures that protect the interests of the hotel.


Whatever story you choose, you are the star

At Meliá Hotels International, you have the power to create your future. For us, the most important thing is your talent: We share the passion that makes you put your heart into everything you do, day after day. We are by your side to help you go beyond your limits, to celebrate every victory with you. Because together, we are the stars of our own stories.

ME by Meliá is a collection of hotels in which culture, lifestyle and The ME People community come together to create an inimitable personality. Each hotel is connected to the destination, becoming the social epicentre of the city and attracting the best of the local cultural scene. Music, art, design, fashion and gastronomy make up the ME scene to provide visitors with an experience beyond accommodation. If you radiate energy and have a personal style that captivates others, if you like to follow the latest trends and live for the moment; if you love music, culture and new technologies… Then you connect with the ME by Meliá brand.

What will it be like to work for Meliá Hotels International?

Meliá Hotels International is unique among the 20 largest international hotel groups in having an origin in leisure and the ideal size to combine exceptional hospitality with management that is efficient and close to its stakeholders. All of this, along with our Spanish warmth and passion, makes us distinct and different.At Meliá Hotels International you are the protagonist. The combination of your talent and your passion with our desire to grow by your side has no limits. Together, we will step forward with the strength of a great company. Together, we’ll turn the future into an amazing story.