Cluster Marketing Executive - Melia Vinpearl Central Vietnam

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We are looking for Cluster Marketing Executive - Melia Vinpearl Central Vietnam (based in Danang or Ho Chi Minh city)

Mission:

Supports alignment and interaction between brand strategy and implementation.

Main Responsibilities:
OPERATIONS
•    Supports hotels in the implementation of brand strategy in their marketing plans 
•    Participates in the definition and design of the Annual Marketing Plan, providing feedback and input from the hotels under their responsibility. 
•    Participate in the elaboration of the hotel’s Marketing Plan and participate in the supervision that said Marketing Plan is aligned with the brand and hotel strategy. 
•    Execution of the campaigns defined in the hotel's MK plan: creation of materials, production, identity, design, together with the hotel's DOM. 
•    Constantly detects the business needs of the area in order to identify needs 
•    PR - Control and coordination of all press visits of PR Network agencies in the hotels under their responsibility. 
•    Monitoring and execution of the hotel marketing budget. 
•    Day-to-day coordination with brand agencies on everything to do with branded content/storytelling at communication and PR level. 
•    Influencer approval provided by SOCIAL MEDIA & PR team or directly from the HOTEL to ensure it is in line with the brand. Propose influencers to the brand.   
•    Execute Partnership actions according to brand strategy in the hotels where applicable. 
•    Support and coordinate hotel photo and video shoots and physically attend (depending on relevance) hotel video shoots and photoshoots. 
•    Review offlines and onlines of materials up to the closing of productions. Ask for approval from the BRAND director 
•    Ensure a proper flow of this content to all channels and touch points in the organisation so that it is always available to all the people who need it. 
•    Support in the preparation of hotel presentations to Partners, investors, etc. 
CUSTOMER EXPERIENCE
•    Be knowledgeable of the Brand philosophy and comply with the standards, operational and identity manuals that apply to their department. 
•    Ensure the customer's experience and personalise their stay, anticipating their needs and exceeding their expectations. 
•    Support their manager with the Sensory Architecture established for their areas. 
•    Be knowledgeable and promote the hotel’s services and facilities as well as the entertainment programme, experiences and events.

Requirements:
•    2 years in same position in hospitality
•    Good English, organization skill, teamwork, proactive, independent

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Great professionals who make everyday life easier and exceptional. From the junior to the most senior, all of them have unique and important qualities that make working at Meliá an opportunity for constant growth and a passport to create your future wherever you want.  

Our warmth, proximity and passion for what we do make working at Meliá an unforgettable experience, full of emotional moments and always with the feeling that you belong to a big family where we have people like you, VIP People. 

At Meliá Hotels International, we are committed to equal opportunities between women and men in the workplace, with the commitment of management and the principles contained in Human Resources policies. We also prioritize disseminating throughout the entire staff a corporate culture committed to effective equality, and raising awareness about the need to act jointly and globally.

We promote our commitment to equality and diversity, avoiding any kind of dicrimination, especially related to reasons of disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees are essential for our success as a global company.

Additionally, we support the sustainable growth of our industry through a socially responsible team. In this sense, our motto is "Towards a sustainable future, from a responsible present". Thanks to al our collaborators, we make it possible.

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