Marketing Manager - ME Malta

“The world is yours with Meliá” 

Discover a boundless path at Meliá, where opportunities for growth and development are endless. Immerse yourself in a journey that will take you to work in various countries and to be part of our extensive global family 🚀

Discover some of the benefits we offer:

• My MeliáRewards: Participate in our exclusive loyalty program, enjoying unique benefits and advantages.

• My MeliáBenefits: Take advantage of flexible compensation and exclusive discounts on a wide variety of products and services, promoting an active and healthy lifestyle.

Be proud to belong to Meliá as we are proud of you 😉 

Mission: The Marketing Manager ensures the seamless alignment and dialogue between the brand strategy and its practical implementation at the hotel. This role prioritizes projects based on the business premises, supporting and aligning with the strategy outlined by the Director of Sales and Marketing (DOS).

What will you have to do?

• Strategy Development: Participate in defining and developing the hotel's brand marketing strategy. Supervise its implementation across the hotels under your management to ensure alignment with overarching brand objectives.

• Operational Execution: Support the execution of marketing plans within hotels, ensuring they reflect the brand strategy. Oversee the creation and execution of all marketing assets across multiple channels, coordinating closely with the Area Sales Manager and the Director of Sales and Marketing at the hotel.

• Annual Planning: Lead the development of the Annual Marketing Plan in collaboration with key hotel stakeholders, ensuring the plan is responsive to market needs and aligned with strategic goals.

• Market Analysis: Continuously analyze market trends to align marketing strategies with business needs. Manage B2B campaign materials in accordance with brand guidelines.

• Public Relations: Coordinate the hotel's PR activities, ensuring they align with global brand strategies. Manage the creation of press materials and the execution of press visits.

• Budget Management: Validate and monitor the marketing budget, ensuring all marketing activities provide ROI and align with financial objectives.

• Content and Social Media: Ensure the correct implementation of brand-approved content, oversee hotel content updates on key platforms, and support social media campaigns and influencer engagements.

What are we looking for?

• Education: Degree in Marketing, Advertising, Public Relations, or Communication. Additional qualifications in Economics, Tourism, or Hospitality are beneficial.

• Experience: Preferably at least one year of experience in a marketing role, with exposure to brand management, multi-channel marketing campaigns, and public relations.

• Skills:

  • Strong understanding of advertising, journalism, and audiovisual communication.

  • Proficiency in social media, copywriting, photography, and graphic design.

  • Expertise in using Microsoft PowerPoint, Excel, Keynote, and tools for event organization.

• Languages: Proficiency in the local language and advanced English is required. Knowledge of a third language would be an asset.

Additional Information:

The Marketing Manager will be expected to support new openings, coordinate photo and video shoots, and manage content across all communication channels. This role requires a dynamic, creative individual who can work collaboratively within a diverse team to drive the hotel's marketing objectives.

At Meliá we are all VIP 🌟

Great professionals who make everyday life easier and exceptional. From the junior to the most senior, all of them have unique and important qualities that make working at Meliá an opportunity for constant growth and a passport to create your future wherever you want.  

Our warmth, proximity and passion for what we do make working at Meliá an unforgettable experience, full of emotional moments and always with the feeling that you belong to a big family where we have people like you, VIP People. 

At Meliá Hotels International, we are committed to equal opportunities between women and men in the workplace, with the commitment of management and the principles contained in Human Resources policies. We also prioritize disseminating throughout the entire staff a corporate culture committed to effective equality, and raising awareness about the need to act jointly and globally.

We promote our commitment to equality and diversity, avoiding any kind of dicrimination, especially related to reasons of disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees are essential for our success as a global company.

Additionally, we support the sustainable growth of our industry through a socially responsible team. In this sense, our motto is "Towards a sustainable future, from a responsible present". Thanks to al our collaborators, we make it possible. 

If you want to be “Very Inspiring People“, follow us on: 

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