Revenue Manager
Hanoi, VN
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OPERATIONS
PRICING STRATEGY
Design their hotel’s RM strategy to maximise the portfolio’s RevPAR and EBITDA.
Responsible for the design of the segment pricing strategy and follow up on a daily basis.
Monitoring Duetto's pricing rules on which pricing decisions are based and ensure that they have the right strategy for each market segment and time period. Ensure that the system is up to date and correct.
Review and analyse pick ups daily, weekly and monthly reports both with their team (Revenue Executives) and with their counterparts in other departments (sales, e-commerce, marketing), and with their superiors (Head of).
Analyse daily, weekly and monthly pick up reports and market trends from the different perspectives of market segment, source of business, room type, point of sale, etc., to ensure constant optimisation of the pricing strategy.
Review, monitor and control the production and evolution of the different distribution channels (GDS, IDS, Melia.com, hotel direct...) and market segments.
Responsible for the design of a pricing strategy and room type supplement strategy that maximises revenue from superior rooms and rooms with attribute. Monitor the performance of typologies, designing action plans for categories whose performance is not in line with expectations.
Leading their hotel’s upselling strategy at the three key moments: booking, pre-arrival and arrival at the hotel.
Responsible for implementing an aggressive overbooking strategy to ensure revenue maximisation, driving crosselling opportunities between nearby hotels.
Responsible for deciding participation in low hotel campaigns as well as segment discount levels, keeping the focus on RevPAR maximisation.
Oversee and validate the group and event quotation process, ensuring that the operations team follow pricing instructions.
Coordinate the rate pyramid strategy.
FORECASTING AND BUDGET
Responsible for the generation of weekly and periodic forecasts for their hotel.
Generate minutes and action plans for each forecast, ensuring the feasibility of the actions planned to address the challenges analysed in the forecast.
Create their hotel’s annual budget, as well as the necessary periodic revisions or ad-hoc reforecast.
MARKET PENETRATION
Analyse and monitor their hotel's trade fair periods and peak dates. Increase the hotel's RGI during high demand periods.
Ensures that the pricing strategy positions the hotel appropriately in the market vs the competitors.
REPORTING AND DATA ACCURACY
Prepare and lead their hotel’s business review meetings.
Ensures, together with the Yield executive team, the accuracy of the data presented in the reports.
Oversee the correct entry of reservations and group booking blocks into the system by the reservation teams.
DIRECT CHANNEL AND PROFITABILITY
Use the tools at their disposal to seek OTAs disintermediation as well as other commission-based channels (LX, discounts and Meliá Rewards programs).
Ensure prioritisation of the direct channel, especially at times of high demand, through reporting and monitoring.
Compile the different strategies with the ultimate goal of disintermediating the OTAs and other intermediaries booking process.
ECONOMIC-FINANCIAL
Ø Participate in the preparation of their department's budget according to the set guidelines.
Ø Follow up on the defined budget, ensure compliance with it, and report any deviations that may occur within the department to the Business Partner. Participate in the definition of the necessary corrective measures to minimise negative impacts and monitor them together with the Business Partner.
Ø Participate in the preparation of projections by providing information on their department.
Ø Analyse the reason for deviations, participate in the definition of corrective actions and promote the implementation of corrective actions within their department.
Ø Periodically, analyse the P&L of their department, review all departmental revenues and expenses, seek to maximise results and identify opportunities for improvement with the support of the Business Partner.
Ø They are aware of the hotel’s economic results, as well as the impact of their department on them. Convey detailed information to their team.
Ø To ensure the fulfilment of their department’s economic goals while being aware of the hotel’s economic goals, as well as their fulfilment. Convey information to their team, clearly.
Ø They are responsible for all orders, both for the purchase of materials and for the contracting of services, for their department, as well as for placing and confirming them in accordance with the established procedure.
Ø Control and monitoring of their area’s Operational PAI, respecting the timings set by the company.
Ø Ensure compliance with the applicable regulations in the daily processes of their department, which affect the department's performance and internal control.
Ø Collaborate on departmental review points during audits and establish action plans to address the reported issues.
Ø Analyse and solve possible incidents that may arise within the department, which are reported through the cash and production control that is carried out daily by the administration department or MHS.
HUMAN RESOURCES
Ø Annually review the training plan with the hotel General Management and HR area, in order to propose training actions based on the needs of the team.
Ø Be knowledgeable of the development plans and tools in Human Resources and promote their use (Melia Home, Melia Listens, E-Melia, development plans, Inspiring Opportunities, Graduates Programs, Code of Ethics...).
Ø Identify high potential staff and actively participate in the development of their team and trainees (if applicable).
Ø Conduct their team’s performance reviews.
Ø Be knowledgeable and analyse the climate results of their department. Design together with the team the action plans and implement them, while ensuring participation in the measurement period.
Ø Ensure the participation of their team in the wellness programmes made available to them.
Ø Promote the use of social media following the guidelines established by the company.
Ø Actively participate in the recruitment of their team and its dissemination on social media.
Ø Keeping track of the presence of the staff under their command, planning work shifts, absence control, as well as promoting the use of the holiday period by team members.
Ø Ensures, in coordination with HR, the physical delivery of uniformity (depending of the hotel, Housekeeping is in charge of this task), name tag, locker key and PPE to new associates in the team, as well as ensuring their return at the end of the contract.
Ø Inform HR of possible extensions, termination of contracts and any other incident in the performance of their work that could lead to a warning or sanction.
Ø Manage payroll payments together with HR (overtime, days off, night work, etc.).
Ø Be knowledgeable of the sizing ratios and applying the staffing guide defined for their hotel, making proposals for revision when required by the operation.
CUSTOMER EXPERIENCE
Ø Be knowledgeable of the Brand philosophy, ensuring optimal implementation of the standards, operations and identity manuals that apply to their department.
Ø To ensure the customer experience, personalising their stay, anticipating their needs and exceeding their expectations.
Ø Manage customer incidents, communicating the actions taken to the hotel’s Guest Experience Department.
Ø Be knowledgeable and share with their team the Voice of the Customer goals and ensure their fulfilment, creating and defining improvement plans if necessary.
Ø Be knowledgeable with the Sensory Architecture established for their areas and ensure compliance with it.
Ø Be knowledgeable of the hotel's services and facilities as well as the entertainment programme, experiences and events, ensuring that the team has all the information to be able to promote them to guests.
HEALTH & SAFETY// HEALTHY WORKPLACE
Ø Be knowledgeable of the hotel’s evacuation plan.
Ø Embrace the responsibilities assigned in the Centre's Self-Protection Manual or local equivalent in other countries.
Ø Ensure compliance with the Occupational Health and Safety Procedures and Instructions.
Ø Be knowledgeable of the individual protection equipment in their department and to ensure its correct implementation and use by means of the corresponding training actions.
Ø Verify correct compliance with safety regulations.
Ø Participate in ongoing risk assessment.
Ø Assume the responsibilities assigned in the Occupational Health and Safety Management System Manual.
At Meliá we are all VIP
At Meliá Hotels International, we are committed to equal opportunities between women and men in the workplace, with the commitment of management and the principles contained in Human Resources policies. We also prioritize disseminating throughout the entire staff a corporate culture committed to effective equality, and raising awareness about the need to act jointly and globally.
We promote our commitment to equality and diversity, avoiding any kind of dicrimination, especially related to reasons of disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees are essential for our success as a global company.
Additionally, we support the sustainable growth of our industry through a socially responsible team. In this sense, our motto is "Towards a sustainable future, from a responsible present". Thanks to al our collaborators, we make it possible.
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